We invite you to take part in the business program of the III International Forum SkyService 2018, which will be held in May, 15-16, in Gostiny Dvor. The main topic of the business program is "Transformation of marketing tools under conditions of the digital economy".During the plenary session, the participants will consider the main trends in the impact of the emerging digital economy on the marketing activities of companies. They will be able to discuss the use of marketing tools and their development and to consider the most successful examples of marketing activity of companies in the digital economy. Special attention will be paid to current topics of mobile marketing, video marketing and content marketing. Opinion leaders will share their experience in implementing of new opportunities and innovative technologies for sales and services, including those on board the aircraft.